ለምን አዲስ ድር ጣቢያ እንደገና መግዛት የለብዎትም

ለምን አዲስ ድር ጣቢያ በጭራሽ አይገዙም

This is going to be a rant. Not a week goes by that I don’t have companies asking me how much we charge for a አዲስ ድረ-ገጽ. The question itself raises an ugly red flag that typically means that it’s a waste of time for me to pursue them as a client. Why? Because they’re looking at a website as a static project that has a start and an endpoint. It’s not… it’s a medium that must be constantly optimized and tweaked.

የእርስዎ ተስፋ ከድር ጣቢያዎ በደንብ ያልፋል

Let’s start with why you even have a website to begin with. A website is a critical part of your አጠቃላይ ዲጂታል መኖር where your reputation is built and you can provide much-needed information to potential clients. For any business, their digital presence isn’t just their website… it includes:

  • ማውጫ ጣቢያዎች – do they appear on the sites where people are searching for their product or service? Perhaps it’s Angi, Yelp, or other quality directories.
  • ደረጃዎች እና የግምገማ ጣቢያዎች - ከማውጫዎች ጋር ፣ በግምገማ ጣቢያዎች ላይ ይታያሉ እና ያንን መልካም ስም በጥሩ ሁኔታ እያስተዳደሩ ይሆን? ግምገማዎችን እየጠየቁ ፣ ለእነሱ ምላሽ በመስጠት እና ደካማ ግምገማዎችን በማረም ላይ ናቸው?
  • ዩቱብ - በዩቲዩብ ላይ ለገቢያቸው እና ለኢንዱስትሪያቸው ያነጣጠሩ ቪዲዮዎች አሏቸው? ዩቲዩብ ሁለተኛው ትልቁ የፍለጋ ሞተር ሲሆን ቪዲዮ ወሳኝ ሚዲያ ነው ፡፡
  • ተጽዕኖ ፈጣሪ ጣቢያዎች - ከተጋሩ ታዳሚዎች ሰፊ ተከታዮች ያላቸው ተደማጭነት ያላቸው ጣቢያዎች እና ስብእናዎች አሉ? በእነዚያ ጣቢያዎች ላይ እውቅና ለማግኘት እየተከተሉ ነው?
  • የፍለጋ ፕሮግራሞች – Buyers are actively looking for information online to help them in their decision-making process. Are you present where they’re looking? Do you have a የይዘት ቤተ-መጽሐፍት that’s consistently up to date?
  • ማህበራዊ ሚዲያ - ገዢዎች ቀጣይ ዋጋ ያለው እና ለደንበኞች ምላሽ የሚሰጡ ድርጅቶችን በመስመር ላይ እየተመለከቱ ነው። በማኅበራዊ ሰርጦች እና በመስመር ላይ ቡድኖች ውስጥ ሰዎችን በንቃት እየረዱ ነው?
  • የኢሜይል ማሻሻጥ - በጉዞዎ ውስጥ ገዢዎች እንዲጓዙ የሚያግዙ ጉዞዎችን ፣ መረጃ ሰጭ ጋዜጣዎችን እና ሌሎች ወደ ውጭ የሚወጡ የመገናኛ ብዙሃን እያዘጋጁ ነው?
  • ማስታወቂያ - በኢንተርኔት ውስጥ አዳዲስ መሪዎችን ለማግኘት የት እና ምን ያህል ጥረት እና በጀት መተግበር እንዳለባቸው መገንዘብ በጭራሽ ችላ ሊባል አይገባም ፡፡

Coordinating your digital presence across every medium and channel is an absolute necessity nowadays and it’s well beyond just building በአዲስ ድር ጣቢያ ላይ.

የእርስዎ ድር ጣቢያ በጭራሽ መሆን የለበትም ተከናውኗል

የእርስዎ ድር ጣቢያ በጭራሽ አይደለም ስለዚህ. Why? Because the industry that you work in is continuing to change. Having a website is like having a ship that you’re navigating open waters with. You need to constantly adjust to the conditions – whether it’s competitors, buyers, search engine algorithms, emerging technologies, or even your new products and services. You must continue to adjust your navigation to succeed at attracting, informing, and converting visitors.

Need another analogy? It’s like asking someone, “ጤናማ ለመሆን ስንት ያስከፍላል?” Getting healthy requires eating healthy, exercising, and building momentum over time. Sometimes there are setbacks with injuries. Sometimes there are illnesses. But getting healthy doesn’t have an endpoint, it requires continuous maintenance and adjustment as we grow older.

በድር ጣቢያዎ ላይ ሁል ጊዜ መለካት ፣ መተንተን እና ማመቻቸት የሚያስፈልጋቸው በርካታ ለውጦች አሉ።

  • ተወዳዳሪ ትንታኔ - እራስዎን ከእራስዎ ውድድር ለመለየት ማስተካከያ እና ማመቻቸት። ቅናሾችን ሲያወጡ ፣ ዕውቅና ሲያጋሩ እና ምርታቸውን እና የአገልግሎት አቅርቦታቸውን ሲያስተካክሉ እርስዎ በጣም።
  • የልወጣ ተሻሽሏል - መሪዎችን ወይም ደንበኞችን የመሰብሰብ አዝማሚያዎ እየጨመረ ወይም እየቀነሰ ነው? እንዴት እያቀልከው ነው? ቻት አለህ? ለመደወል ጠቅ ያድርጉ? ለአጠቃቀም ቀላል የሆኑ ቅጾች?
  • አዳዲስ ቴክኖሎጂዎች – as new technologies are becoming expected, are you implementing them? Today’s website visitor has far different expectations, wanting to self-serve. One great example is appointment scheduling.
  • የንድፍ እድገቶች - ባንድዊድዝ ፣ መሣሪያዎች ፣ የማያ ገጽ መጠኖች… ቴክኖሎጂው ወደፊት መጓዙን በመቀጠል እነዚህን ለውጦች የሚያስተናግድ የተጠቃሚ ተሞክሮ መንደፍ የማያቋርጥ ለውጥ ይፈልጋል ፡፡
  • Search Engine Optimization - ማውጫዎች ፣ የመረጃ ጣቢያዎች ፣ ህትመቶች ፣ የዜና ጣቢያዎች እና ተፎካካሪዎችዎ በፍለጋ ፕሮግራሞች ውስጥ ሊደበድቡዎት እየሞከሩ ነው ምክንያቱም እነዚያ ተጠቃሚዎች የመግዛት ከፍተኛ ፍላጎት አላቸው ፡፡ ቁልፍ ቃልዎን ደረጃዎች መከታተል እና ይዘትዎን ማሻሻል በዚህ ወሳኝ መካከለኛ ደረጃ ላይ ለመቆየት ወሳኝ ነው።

Whatever marketing agency or professional you hire should be keenly aware of your industry, your competition, your differentiation, your products and services, your branding, and your communication strategy. They shouldn’t simply be mocking up a design and then pricing out the implementation of that design. If that’s all they’re doing, you should find a new marketing partner to work with.

ፕሮጀክት ሳይሆን በዲጂታል ግብይት ሂደት ውስጥ ኢንቬስት ያድርጉ

የእርስዎ ድር ጣቢያ የቴክኖሎጂ ፣ የንድፍ ፣ የፍልሰት ፣ ውህደቶች እና - በእርግጥ - የእርስዎ ይዘት ጥምረት ነው። ቀን የእርስዎ አዲስ ድረ-ገጽ is live isn’t the endpoint of your digital marketing project, it’s literally Day 1 of building a better digital marketing presence. You should be working with a partner that is helping you to identify the overall deployment plan, prioritizing each stage, and helping to execute that.

Whether that’s an advertising campaign, developing a video strategy, mapping out customer journeys, or designing a landing page… you should be investing in a partner that understands how everything works together. My recommendation would be to toss your website budget and, instead, determine an investment you wish to make each month to continue to execute your digital marketing strategy.

አዎ ፣ መገንባት ሀ አዲስ ድረ-ገጽ can be part of that overall strategy, but it’s a continuous improvement process… not a project that should ever be completed.

ምን አሰብክ?

ይህ ጣቢያ አይፈለጌን ለመቀነስ Akismet ይጠቀማል. አስተያየትዎ እንዴት እንደሚሰራ ይወቁ.